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Intel with Sudeep Misra: Building a precision attribution model around your video programming

Hortonworks’ Sudeep Misra, Director of Demand Generation and Global Campaigns, sits down with VMI’s Victor Haseman to discuss how his team developed an air-tight attribution model for the company’s webinar program. The model tracks precisely how each video session drives pipeline and revenue for the business. Sudeep will also share Hortonworks’s video attribution journey, and the lessons learned along the way. This eye-opening conversation should not be missed.

Next Episode of Video Marketing Intelligence: Tuesday, August 28 at 11 A.M. PST

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Episode One: Geoffrey Colon on Using Distribution to Drive Video Campaign Success

Intel with Nina Purro: The Salesforce Webinar Tech Stack

Intel with Sudeep Mirsa: The Hortonworks Content Data Machine

Intel with Fritz Brumder: Data, Content, and ROI