Intel with Sudeep Misra: Building a precision attribution model around your video programming
Hortonworks’ Sudeep Misra, Director of Demand Generation and Global Campaigns, sits down with VMI’s Victor Haseman to discuss how his team developed an air-tight attribution model for the company’s webinar program. The model tracks precisely how each video session drives pipeline and revenue for the business. Sudeep will also share Hortonworks’s video attribution journey, and the lessons learned along the way. This eye-opening conversation should not be missed.