Teradek drives 1.1 million live viewers
Teradek is the leading manufacturer in wireless devices for remote video capture, camera control, real-time monitoring, color correction, and webcasting. For complex IP video systems, Teradek’s cloud-based workflow management platform allows users to remotely operate a fleet of Teradek encoders in real-time from anywhere in the world. Over 100,000 people landed in the desert to check out all the new broadcast tech, take in keynotes, and see what was new in the industry. Teradek knew that in order to achieve maximum ROI from the show, they needed a streaming solution to help drive not only event attendees to their broadcasting booth, but to also drive engagement online. At NAB 2016, Teradek hosted a daily webcast highlighting technologies from the show that complemented their own devices. With the larger goal of building an audience of digital attendees to extract new leads into the sales funnel, Teradek’s show leveraged the exposure of competitors into clear ROI for their own brand.
AmpLive’s distribution strategy was simple: Target executive producers, production executives, and video hardware buyers. Though our goal was reaching digital viewers, the show’s (National Associations of Broadcasters) demographics certainly helped eclipse Teradek’s campaign goals. AmpLive was able to gather deep level viewer data and then make that data actionable by segmenting viewer attention by time. We focused on the 5-30 second group that quickly dropped the live broadcast once discovered. We chose this segment because we wanted to understand who was interested in broadcast media but didn’t necessarily have time to tune-in. We retargeted with a strong call to action of “Look what you missed at NAB: and saw a 7X higher conversion rate over the other segments collected. All statistics were far above industry standards, and Teradek couldn’t have been happier with the results.
3+ Minutes View Time