We’ve all heard the projections; video will account for 79% of global internet traffic by 2020.  With this in mind, marketers everywhere should be figuring out how to incorporate video into their campaigns. But simply getting involved may not be enough, you have to be innovative and optimized to stand out from the crowd. Use the trends and statistics below to leverage your 2018 budget into ROI from online video.

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64% of consumers purchase after watching branded social videos.

Social media videos can be such a simple thing to produce and distribute. With trends such as these, there’s no excuse to not be including them into every day product marketing efforts.

Live Video is eclipsing VOD in view time.

In a study from Tublar Insights, it was discovered that the average time per play on mobile is just 2.8 minutes for VOD and 3.5 for live streams. Additionally,  VOD average per play is 5.1 minutes, live averaged 42.8 minutes per play, topping the 34.5 minutes for desktops. As marketers we’re all fighting for the attention of our target customers, any extra time viewing your content is invaluable.

YouTube has over a billion users, almost one-third of total internet users.

Digital marketing has quickly become the most important aspect of every major corporations efforts. Garnering a third of the internet’s user base, YouTube may be the only place you can reach every one of your customer personas at the same time.

14% of marketers use live videos in their social media marketing .

In combination with #3, it’s easy to see why marketing with online video is so important. When you combine the user base of social media platforms with the power of video, it equals engagement and ROI.

Seventy-eight percent of Facebook users watch live streaming on the platform.

Like YouTube, Facebook has surpassed the 1 billion user mark. Go to your target audience where they already are!

The live video streaming market is estimated to grow from $30.29 billion in 2016 to more than $70 billion by 2021.

Whether you’re a product marketer or an events specialist, this is an important trend. A 3x increase in investment in live video production means more keynotes at user conferences, product reviews and rollouts, and more audience.

67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one.

If you’re not streaming your concert of event this year, you may miss out on potential audience for next year. Check out this blog for a more in-depth look at how streaming can increase ROI for music festivals.