Let’s be real. We know businesses, marketers, and professionals are quickly discovering the urgency in integrating live video content into their marketing strategies. While the past few years have provided a much-needed wake-up call, for people who aren’t immersed in the community, it’s tough to know where to begin.
And that’s where conferences come in. I know there are tons of events that feature live content and media in some way, but our team put together this list of some of our personal favorite live streaming conferences.
1. NAB Show (Las Vegas, Nevada)
Nab Show is a massive annual trade show produced by the National Association of Broadcasters, and despite its name, is no longer just about traditional broadcasting. The show now exists in the intersection of media, entertainment, and technology, featuring everything from radio hosts to live event broadcasting. Their live events portion definitely skews more towards technologies for the entertainment industry, and is a great place to go to learn about what kind of tech is available for your broadcasting needs.
2. Vidcon (Anaheim, California)
Vidcon is another large-scale conference dedicated to video. It was originally created by two of the most famous YouTubers, Hank and John Green of the Vlogbrothers. As you might be able to tell already, it’s highly entertainment-focused and definitely aimed more towards mainstream content creation. If you’re an influencer that uses video, I highly recommend checking out Vidcon. While they feature a pretty broad spectrum of platforms and media, you can find major live brands like Periscope and Facebook Live as well.
3. SummitLive (San Francisco, Los Angeles, New York, Las Vegas)
SummitLive is the only series of shows dedicated purely to live content. Each of their four events has a different industry focus. The San Francisco event on May 30th is dedicated to B2B marketers and enterprise tech (featuring companies like Salesforce, Microsoft, and Amazon), the LA event is for the entertainment industry, the New York event is for media and agencies, and the Vegas event is the “Best in Live” awards event. Each event has breakthrough keynotes, panels, workshops, speakers, solutions, and product demos in their respective industries. If you want to learn best practices in live streaming and live content, and monetization is a goal of yours, SummitLive is the conference for you. (Seriously.)
4. Streaming Media East & West (Huntington Beach, CA and New York, NY)
Streaming Media East in New York and Streaming Media West in Huntington Beach are all about the business tech of digital media. I highly recommend them to people who are interested in being technically immersed in the video space. If you know your tech and want to find new solutions, plugins, and best practices in IT, infrastructure, product, and engineering, the Streaming Media events are definitely worth checking out. They’re great for learning more about live streaming OTT, encoding, transcoding, content delivery solutions, and full of B2B tech sessions.
5. The IBC Show (Rai, Amsterdam)
The IBC Show, or IBC365, was initially a major enterprise media, entertainment, and tech conference and exhibition that eventually evolved into a community. It’s similar to Streaming Media East and West in that it’s highly technical and primarily B2B, but is more diverse in what is covered. They have everything from AI hardware to metadata in content management and live stream almost the entire event. While it’s definitely not an entry-level show, the sheer amount of information and technical papers they share online are definitely worth checking out.
6. SXSW Interactive Festival (Austin, TX)
If you know entertainment and media festivals, you know South by Southwest. Lesser known, though, is their Interactive Festival that is a hands-on-learning dream. The festival takes place in the evening and is heavy on the partying. Like Summit Live Las Vegas, has major award ceremonies throughout, like the Accelerator Awards and Interactive Innovation Awards. If you get the chance to grab one of their badges, their digital interactive section for content creation and entertainment is great and features quite a bit of live.
If you’ve ever been in San Francisco during Salesforce’s annual user conference, you’ll know that it isn’t just about teaching people to use cloud computing apps. Dreamforce is much more than that.
Last week, over 170,000 Salesforce users and aficionados flocked to downtown San Francisco to hear from CEO Marc Benioff, former first lady Michelle Obama, Ashton Kutcher, Girl Scouts of America CEO Sylvia Acevedo and other inspiring innovators. Talks covered the future of Salesforce services, as well as broader topics like the future of work in America, artificial intelligence, innovative trends in marketing, the economic gender gap, and technology as a force for good. To amplify their reach and invite more people into the conversation, most of the presentations were live streamed on Salesforce’s video page, as well as on media sites across the internet.
During his keynote speech, Benioff introduced us to five new Salesforce features: myLighting, mySalesforce, myEinstein, myIoT and myTrailhead. All five will allow for greater customization and functionality for users. Using companies like T-Mobile, 21st Century Fox, and Adidas as examples, Salesforce demonstrated the customizabile interfaces made possible by myLighting, myEinstein’s point-and-click AI builder, mySalesforce’s app builder, myTrailhead’s customizable training interface, and myIoT’s easy-to-use IoT flow visualizing tool. This keynote was live streamed to an audience of millions, but if you missed it you can still watch online here.
In addition to Salesforce product introductions and demos, Dreamforce featured over 2700 breakout sessions and 54 presentations. InsideSales.com founder Ken Krogue aptly summarized the main takeaways in his Forbes article Playmaking, AI Revolution, CRM Evolution, Giving Back: Highlights from Dreamforce 2017.
According to Krogue, speakers at Dreamforce expressed a belief that, in the context of a more complex sales communication landscape, CRM technologies are declining, leaving space for more innovative sales tech.
Marc Benioff covered technology more broadly, discussing the social impact of what he called the “Fourth Industrial Revolution,” in which millions of jobs will be created by technology, shifting the landscape of labor in America.
Another major topic was the importance of “playmakers” in the modern business world. According to speakers at Dreamforce, playmakers are people that use data to make informed sales decisions to maximize revenue. Playmakers know how to use the tools to play the game.
Finally (and most importantly, in my opinion), Dreamforce speakers across the board emphasized the importance of using the tech industry’s success to give back to the community, either globally or locally. With just 1% of their revenue, tech giants can have a huge impact.
As a marketer for a marketing platform, I’ve found the Dreamforce streams and messaging to be particularly fascinating and inspirational. If you’re a marketer, or just a concerned citizen curious about the future of tech and business, give the summaries and videos a look. And, (because it wouldn’t be an AmpLive post if we didn’t bring it back to live) check out the live streamed presentations next year.