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NAB spikes live viewership 10x with targeted distribution

Approaching their largest event of the year, NAB Show LIVE faced a challenge similar to that of many other creators and broadcasters producing a live streaming event: great content but slow growth in people tuning into the live event. As in previous years, NAB Show LIVE partnered with premium distributor Brightcove to deliver their live event from the convention center floors. Organizers also brought in AmpLive to help grow the audience by driving awareness of the live broadcast and syndicating the event to thousands of distribution points.

Challenge

Organizers had the physical event nailed for the National Association of Broadcasters (NAB) show, but they struggled to maximize the reach of the digital experience. Sharing recorded video after an event is one thing, but NAB knew that live streaming can drive massive real-time engagement. While NAB is already the largest broadcast media event in the world (103,000 attendees in 2016), organizers needed a way to reach the millions of people who couldn’t attend in person. They just weren’t sure how to extend the magic of the conference into the digital realm. Organizers also worried about sacrificing the quality of the live broadcast while delivering the event worldwide.

Strategy

AmpLive built a syndication channel to bring NAB’s highly engaging content directly to the viewer in their favorite place. Using AmpLive’s first party data combined with data segments from BlueKai, AmpLive delivered highly targeted viewers over the four-day event. Each viewer was then segmented by interest, time spent, and action taken to deliver unprecedented performance for NAB Show LIVE.

Results

NAB Show LIVE attracted 1.16 million live views, more than 10x the viewership during the prior year. Average view time also beat industry standards at more than 5 minutes.


“The team at AmpLive have been instrumental in our 2016 NAB Show LIVE broadcast. The ability to tap into specific types of viewers globally certainly helped the success of our show!”

— Ryan Salazar, Executive Producer, NAB Show LIVE