Microsoft Envision reaches 1.5 million views, beating goal by 50%
Microsoft Envision is an annual conference that gathers the brightest minds in technology and business for an inspiring week of ideas, conversations, and insights on how technology can empower business transformation.
Microsoft partnered with AmpLive to reach and scale a new online audience of Technology Decision Makers and Business Decision Makers.
Microsoft’s goal was to drive over 1 million live viewers during the 3 day conference, but the live streams exceeded target by 50% and attracted 1.5 million live views and 424,000 unique viewers.
The event’s 10% engagement rate beat the industry average by 3x. Moreover, 1 in 4 viewers interacted with the live stream during the broadcast.
AmpLive also provided key data back to Microsoft after the conference about this audience that helped them understand who their target audience is, their interests and how to reach them again.