Four Ways Marketers Can Use Live Streaming for Business
Here are 5 great ways to start your livestreaming initiatives in 2018.
2017 truly was the year that livestreaming took off. Video is being utilized by marketers at an all-time high, and for good reason. YouTube and Facebook both have over 1 billion users, and 45% of them watch more than an hour of video every week. Instead of the typical behavioral marketing campaigns, marketers are realizing that they need to go where their audience is and be presenting what their audience wants to see.
While it’s easy to see where the industry is going, it can be hard to figure out a starting point. Below are 5 great ways to start your livestreaming initiatives in 2018.
Share a Product Launch
Creators in all industries are always looking for new ways to launch their latest products. Whether it be a new gadget, or a great new software addition to your platform, livestreaming is a great way to show it off.
Apple has consistently used annual keynotes to rollout it’s newest phones, tablets, and softwares. Their audience comes in droves to be among the first group to know about the product. Additionally, if you’re launching multiple products, the audience is incentivized to keep viewing until the product they’re most interested in is announced.
Stream Live Events
Any major live event that your company is involved in branding, sponsoring, or otherwise partnered with should be streamed. 51% of marketers worldwide agree that video is the type of content with the best ROI. Furthermore, video on Social Media generates 1200% more shares than text and image based post combined. These statistics are only bolstered with the addition of “live,” as the fear of missing out becomes a major factor. Needless to say, live streaming must be incorporated into your event production strategy.
The products that we build in tech can be complicated, and most aren’t meant to be understood in a matter of days. While it’s a good idea to have an FAQ page to answer some of the higher-level questions, some users may want to dive deeper.
The “power users,” — those who are constantly using your product to the best of it’s capabilities — may have some questions that require a 1-on-1 setting. Why not provide a webinar-based environment (chat + presenter engagement) where you can answer multiple questions throughout the session? Not only will it serve as a Q&A, but it will also provide you the reputation of being attentive to your customer’s needs. Win win!
Live Stream a Giveaway
A live giveaway is a great way to incentivize your customers and get “room.” Once they’re there, you can schedule the stream to what best suits your company’s interest. If you plan a 60 minute stream, doing the giveaway in the last 10 minutes, that’s 50 minutes of content curated for your needs! It could be brand education, virtual case studies from previous successful campaigns you’ve run or just general industry knowledge.
The idea is to get people’s attention with the giveaway and then reward their stay with a chance to win. The value proposition lies in your having their attention and, in turn, them receiving your physical gift.
These are some of our ideas, but there are plenty of other ones out there, and there’s nothing stopping you from coming up with something entirely new. It’s also always useful to look at what other brands are doing for inspiration. We know you’ll come up with something great to share!