Improve live streaming events and better understand your viewers [product update]
Four major updates to the AmpLive platform to help marketers optimize their live events
Spring is upon us, and just like the cherry trees outside our windows here in Berkeley, the AmpLive Product team just unfolded its latest platform improvements. Today, we pulled out of beta four major updates to the AmpLive platform to help marketers improve live streaming events.
These improvements fall into four buckets: turn-key campaign creation and management, retargeting, understanding viewers and analyzing viewing trends.
Turn-Key Campaign Creation and Management
AmpLive users have the ability to create and manage campaigns from our self-service interface. We have optimized the interface to be simple and easy to use. Once marketers launch a campaign, they can:
- pause a campaign (i.e. if the event is running late)
- edit reach and timing
- cancel the campaign altogether all on their own
We’ve built the ability for marketers to run their own campaigns start-to-finish, at any hour of the day, with only hours of notice.
This feature was previously available only to select enterprise clients, but now all clients can set up retargeting based on the attention spent on their content from our self-service interface. Learn more about Attention Retargeting here. It’s now possible to take action against those who have engaged and interacted with their live video. Think about personalized follow-up campaigns with customized calls to action. Marketers can target viewers who time spent engaging with content, clicked-through to the landing page, unmuted, or those who moused-over the ad.
Understand your viewers
Marketers now have the ability to understand where viewers are accessing their campaign from, broken down by country, state and city (see screenshot below).
Analyze viewing trends
Marketers can also analyze viewing trends during the last 60 minutes. This enables them to see, for example, where engagement spiked or where interest began to wane during the broadcast. The latest improvements also breakdown how long people viewed by each ad creative in order to A/B test calls to action, banner design, and content formats (see screenshot below).
Log into your AmpLive dashboard to see these improvements in action. Please feel free to email your account manager with any questions or suggestions for new features.
To learn more about strategies for live streaming success. check out this article.