Dreamforce 2017 Recap
If you’ve ever been in San Francisco during Salesforce’s annual user conference, you’ll know that it isn’t just about teaching people to use cloud computing apps. Dreamforce is much more than that.
Last week, over 170,000 Salesforce users and aficionados flocked to downtown San Francisco to hear from CEO Marc Benioff, former first lady Michelle Obama, Ashton Kutcher, Girl Scouts of America CEO Sylvia Acevedo and other inspiring innovators. Talks covered the future of Salesforce services, as well as broader topics like the future of work in America, artificial intelligence, innovative trends in marketing, the economic gender gap, and technology as a force for good. To amplify their reach and invite more people into the conversation, most of the presentations were live streamed on Salesforce’s video page, as well as on media sites across the internet.
During his keynote speech, Benioff introduced us to five new Salesforce features: myLighting, mySalesforce, myEinstein, myIoT and myTrailhead. All five will allow for greater customization and functionality for users. Using companies like T-Mobile, 21st Century Fox, and Adidas as examples, Salesforce demonstrated the customizabile interfaces made possible by myLighting, myEinstein’s point-and-click AI builder, mySalesforce’s app builder, myTrailhead’s customizable training interface, and myIoT’s easy-to-use IoT flow visualizing tool. This keynote was live streamed to an audience of millions, but if you missed it you can still watch online here.
In addition to Salesforce product introductions and demos, Dreamforce featured over 2700 breakout sessions and 54 presentations. InsideSales.com founder Ken Krogue aptly summarized the main takeaways in his Forbes article Playmaking, AI Revolution, CRM Evolution, Giving Back: Highlights from Dreamforce 2017.
According to Krogue, speakers at Dreamforce expressed a belief that, in the context of a more complex sales communication landscape, CRM technologies are declining, leaving space for more innovative sales tech.
Marc Benioff covered technology more broadly, discussing the social impact of what he called the “Fourth Industrial Revolution,” in which millions of jobs will be created by technology, shifting the landscape of labor in America.
Another major topic was the importance of “playmakers” in the modern business world. According to speakers at Dreamforce, playmakers are people that use data to make informed sales decisions to maximize revenue. Playmakers know how to use the tools to play the game.
Finally (and most importantly, in my opinion), Dreamforce speakers across the board emphasized the importance of using the tech industry’s success to give back to the community, either globally or locally. With just 1% of their revenue, tech giants can have a huge impact.
As a marketer for a marketing platform, I’ve found the Dreamforce streams and messaging to be particularly fascinating and inspirational. If you’re a marketer, or just a concerned citizen curious about the future of tech and business, give the summaries and videos a look. And, (because it wouldn’t be an AmpLive post if we didn’t bring it back to live) check out the live streamed presentations next year.