The Music of Pixar Live: Displaying Exclusive Content on Live Streams Brings Viewers to Concert
Many believe that exclusive events should stay hidden from the public eye. They think that restricting accessibility increases desire and ultimately demand. However, displaying exclusive content on live streams can actually bring more attendees to your physical event. In fact, Walt Disney World’s “Music of Pixar” is a prime use case of making exclusive content accessible to drive future physical participation.
About the Event
On June 29th, 2010, Walt Disney World live streamed “The Music of Pixar Live! A Symphony of Characters.” The concert highlights Pixar’s musical numbers throughout the decades, including popular films such as “Finding Nemo” and “Toy Story.”
According to the Disney website, “Guests will gain a new understanding of why these beloved songs have the ability to spark memories and whisk moviegoers through a roller coaster of emotions.” The corresponding live stream aims to promote the show, which plays nightly at 5pm, 6:45pm and 8pm all summer long at Disney’s Hollywood Studios in Orlando.
This use case is particularly interesting since Disney plans to drive physical attendance through its live stream. By broadcasting exclusive content typically only seen in Walt Disney World, Disney captivates audience engagement and encourages live stream viewers to attend in person next year. In fact, Disney’s tactic seems to have worked. On a blog post about the show, one live stream viewer commented: “Thank you for the show! It was amazing. Hoping the show will continue through December. We would love to see it live.” So, by broadcasting the concert to the world free of charge, Disney increased awareness and interest. According to Livestream, 2/3 of people who watch a live stream purchase a ticket to a similar event. Thus, physical attendance at the concert next year will surely rise.
Want to Get Started?
First, project the value of live streaming with this ROI calculator from Livestream. Then, contact AmpLive and increase viewership on your live stream. Finally, watch as attendees flock to your event!
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