LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. They specialize in delivering privacy-safe solutions to market and honoring the best practices of leading associations, including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs, the Interactive Advertising Bureau, the Data & Marketing Association, and the Advertising Research Foundation.
Victor Haseman and Geoffrey Colon from Microsoft explore how marketers are generating audiences and driving revenue with live streaming in today’s world of B2B marketing.
Salesforce is the leading business automation platform in the world. Nina Purro, Webinar Program Analyst at Salesforce, discusses the diverse tech stack and production tactics her team utilizes for their weekly webinars.
Hortonworks is an industry leading innovator that creates, distributes and supports enterprise-ready open data platforms and modern data applications that deliver actionable intelligence from all data?. Sudeep Mirsa, Director of Demand Gen & Global Campaigns, discusses how they separate content as a team based on customer buying journeys.
Brandlive is a live video platform for brands and retailers to interact with their audiences for training, marketing and commerce events. Watch Fritz Brumder, CEO and Founder of BrandLive, discuss what makes great content, data collection, and what drives ROI as it relates to live.