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Victor Haseman and Geoff Colon from Microsoft explore how marketers are generating audiences and driving revenue with live streaming in today’s world of B2B marketing.

Salesforce is the leading business automation platform in the world. Nina Purro, Webinar Program Analyst at Salesforce, discusses the diverse tech stack and production tactics her team utilizes for their weekly webinars.

Hortonworks is an industry leading innovator that creates, distributes and supports enterprise-ready open data platforms and modern data applications that deliver actionable intelligence from all data?. Sudeep Mirsa, Director of Demand Gen & Global Campaigns, discusses how they separate content as a team based on customer buying journeys.