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Climate Reality Project reaches 25 million live viewers in a day

Global audience, local action, one voice fighting climate change

Intro

For many people, the effects of climate change remain abstract and difficult to identify in daily life. Former Vice President Al Gore wants to change that. As a result, he created the Climate Reality Project to highlight communities around the world hardest hit by a changing global environment. Furthermore, Gore wanted show the effects of climate change on the globe. And he wanted to do it live for a 24-hour stretch via the Climate Reality Project live stream.

That was the challenge Al Gore’s team brought to AmpLive 2 years ago. Build a massive audience for the Climate Reality Project live stream. Their goal is to galvanize support for climate change and drive the adoption of the Paris Agreement on Climate Change. The event follows the sun in a 24-hour live broadcast highlighting the effects on different regions of the world.

Scenario

The election of Donald Trump, however, threw a wrench in the gears of global climate policy. As a result, organizers wanted the Climate Reality Project live streams seen by as many viewers as possible. Each hour during the day-long broadcast highlighted progress in countries around the globe. These examples  included efforts to build wind farms in Argentina, a look at Mexico City’s sustainable public transportation system, the climate-related challenges faced by farmers in Australia, and wrapped up with an update on efforts to transform the US energy sector.

“Now in the wake of the recent United States presidential election, some fear a cloud hangs over this process,” Gore said in the opening of the broadcast. “Of course, while we hope fervently that the new President Elect respects the wishes of the majority of US citizens who do want strong action to solve the climate crisis, we also have to be doubly aware, highly vigilant and prepared to respond should progress be threatened.”

Biggest live stream audience - Climate Reality Project live stream

Challenge – how to grow the Climate Reality Project live stream

The Climate Reality team has two goals. First, they need to bring the live experience to as many viewers around the globe as possible. Second, the audience needs to reach beyond the 24 largest CO2-emitting countries highlighted in the live streams. How to make the effects of global warming in countries like Turkey resonate with people in New York? The answer: distributing the live streams to viewers across the globe through the AmpLive Audience Network.

Climate Reality Project live stream results

The Climate Reality Project live stream reached 25.6 million viewers. That’s up 30% from the 19.7 million viewers who watched in 2015. 

Furthermore, each viewer spent more than 9 minutes on average watching the live streams. That’s more than double 2015’s average view time of 4 minutes. Nearly 10% of 2016’s viewers took action to engage with the live stream, like clicking through to the landing page. That also nearly double’s 2015’s engagement rate of 5%.

Outcome

Organizers are already building up momentum ahead of the 2017 Climate Reality Project live stream. The goal for the 2017 Climate Reality Project live stream is use the results from the event to keep up the drumbeat of public awareness about climate change. In turn, this will continue to push global leaders to take action.

And as of today, every sitting world leader is committed to action, committed to putting into force the promises of the Paris Climate Agreement and realize the larger promise of a sustainable future,” Gore said. “Now, it’s time to make it a reality.”