Bulldog DM and AmpLive Join Forces to Improve Live Stream Content Marketing
Experienced live streaming agency Bulldog Digital Media will leverage AmpLive’s syndication capabilities to guarantee live viewership
Bulldog DM and AmpLive have partnered to allow content owners, brands, agencies and live event producers to amplify live events and increase audiences and viewers. The partnership will leverage AmpLive’s syndication capabilities to enhance Bulldog DM’s best practice live stream agency. In short, Bulldog DM’s users just gained the ability to amplify and specify their audiences to help convert viewers to customers.
Bulldog DM (recently featured in Forbes) is the world’s first and most experienced live streaming agency.
Bulldog DM works with the world’s top experiences and music festivals to guide their live stream strategies with brands, marketers, agencies and distribution platforms.
In the context of recent increases in cord cutting, rampant adoption of ad blockers and brand safety, brands are encountering more challenges in traditional advertising.
Entrusted by some of the world’s best brands like Rock In Rio, The Climate Reality Project, Amazon and Universal Music Group, AmpLive helps meet these challenges by targeting live viewers based on demographics, geography and interest categories, and pairing them with relevant partner publishers. Live streams are then distributed across an audience network of over 150 million qualified viewers and 3000 premium publishers, such as the New York Times, and Rolling Stone and TechCrunch. This helps brands acquire new audiences beyond and in addition to Facebook Live and Youtube.
With AmpLive, views are guaranteed, and targeted audience data is reported in real-time.
After the event, AmpLive’s proprietary technology retargets the viewer as soon as they disengage from the stream to drive them further toward conversion.
“There is no denying the engagement and impact of live streaming in media today. We are seeing the development of the experience economy where people want to invest in events and experiences and if they cannot attend in person they want to have collaborative and participatory experiences that our best practice live streaming approach provides. Now with AmpLive we are able to extend these experiences to even larger and more engaged audiences creating a win for all stakeholders” said John Petrocelli, CEO and founder of Bulldog DM.
“What you have here is two companies coming together to provide the livestreaming industry better insight into live audiences. Bulldog DM works with the best live experiences and music festivals and AmpLive delivers the best audiences. Together this is a big win for fans wanting more live content and sponsors wanting to reaching these audiences,” said Eddie Vaca, founder and CEO of AmpLive.
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