3 Great Examples of Large Corporations Using Live Streaming
Companies are constantly trying to find new ways to reach their audience, market their products, and stay relevant. In the current content marketing landscape, the number of distribution channels can be overwhelming. From blog posts to social media, marketing teams are always trying to keep their content fresh and interesting. In the midst of these options, live streaming often goes underutilized. From product rollouts to flagship user conferences, live streaming can be of the most versatile marketing motions in the industry.
Let’s go over 3 examples of how large corporations can use live streaming in their everyday marketing:
#1: Go Where Your Audience Is (Apple)
Finding a target audience can be difficult enough, but actually reaching that audience is another beast altogether. The best way to reach people is to market them in the places where they are already browsing. By marketing your products to your target audience where they hang out the most (the internet), your chances of garnering their attention increase substantially.
Apple is possibly the world’s most recognizable brand. Of all the major product releases we see every year, the seemingly annual announcement of the latest iPhone stands alone. While the conference is always impressive on its own, Apple’s distribution strategy is what sets it apart. Aside from Safari, all other internet browsers, including Chrome, are blocked from streaming the announcement. The most important demographic for this announcement is iPhone users who do not have the newest devices and use Safari. Therefore, they are the ones who will see the announcement.
#2: Exposure via social media (Brands at CES)
All promotion is good promotion, especially when it’s free. All you need to live stream a demo of a product or platform is a cell phone and a social media account. Leverage your company’s global notoriety to get in front of eyes. 1m twitter followers are 1m free eyes that have already chosen to view your content on a regular basis. Now that all of the major social media platforms (FB, Twitter, Instagram) offer a live streaming function, it’s become even easier. When combined, those platforms generate billions of video views every day. With the built-in targeting strategies that these platforms offer one can narrow down that audience of billions into thousands of more qualified viewers.
For example, at the annual Consumer Electronics Show, many brands use the CES hashtag to get exposure for videos of people engaging with their products at the event.
#3: Cheaper product roll-outs (Texas Armoring Corporation)
Companies spend millions rolling out their newest products. Billboards and other more typical forms of paid media are archaic. If you go viral live streaming an innovative product launch, the free promotion lasts forever.
In late 2014, one Texas company saw the true power of going viral:
Texas Armoring Corporation, a bulletproofing and vehicle armoring company, filmed a product test in quite the unique way. In an effort to show the degree of faith in their product, the CEO sat in the driver’s seat of an SUV while it was riddled with bullets from an assault rifle. At the end of the video, he simply exits the vehicle and implores you to get in contact if you’re interested. The video went quickly went viral, reaching over 17 million views since its release. That exposure was surely worth the cost of the windshield.